Cetrus Blog

5 Lessons Learned from My 1st Midwest University

Posted by Cat McGuire on Mar 27, 2019 7:43:38 PM
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Booth pic

Hello! Last week I went to the Midwest University (MU) conference for the first time! This blog post includes information about the event and my top 5 lessons learned as Marketing Manager for Cetrus.

About Midwest University (MU)

MU in Minneapolis, Minnesota is a conference presented by our reseller ATG (previously CTC Software) that focuses on software in the AEC industry (pretty sweet eh?) Here “attendees learn about new and emerging technologies, new features of Autodesk software, tools and techniques that keep building and infrastructure firms competitive.” ( There are almost 200 classes, one of which was taught by our VP of Sales, Erik Hoogerhuis.


5 Lessons Learned

  1. People are NICE in Minnesota

Everyone told me that’s how it would be, but now I can say so for myself. For example, I had a security guard say hello and wish me a good day as I walked toward her. I wished her the same…then I had to walk about 10 more feet before I passed, smiling happily at each other all the while. 😅

  1. There’s a Real Need for Cetrus Process Meter (CPM)

Everyone we spoke to could see the need for CPM data, especially those in BIM or IT management. These are the individuals who have daily frustrations dealing with software providers, and must handle internal complaints about lack of licenses available. Without a tool like Cetrus, they are left in the dark, unsure how to make the best decisions for their company.

Although Architects and Engineers expressed some reluctance to being monitored, they knew of the frustrations their company faces in software licensing and could see the need too.

  1. Attendees are less focused on exhibitors and SWAG

In general attendees were less interested in spinning our SWAG wheel to get freebies. I think in general, smaller conferences have a larger focus on the classes. This is in comparison to larger conferences like Autodesk University that have a separate exhibit hall to showcase new technology/services.

  1. Teaching a class is a good way to find the right people

This year our VP of Sales, Erik Hoogerhuis, had the opportunity to teach a class! Although the number of attendees was small, it facilitated good questions and conversations with the people most interested in CPM. (Below: See a pic of Erik just before the class!)

Class Pic-1

  1. It’s About the Conversations, not the Number of Leads

Speaking of conversations, we had some really good ones with people who are hard to reach outside of conferences. Midwest University is small enough for Cetrus to stand out among the booths and provides a great platform for meeting the right people and introducing them to the benefits of CPM.


Overall we believe Midwest University went wonderfully, and we are excited to see what next year will bring. Thanks for reading!


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Topics: Insider